Reactivation Potential Calculator
How much revenue are you leaving on the table?
Every online shop has them: customers who ordered once and haven't been active since. On average, 30-50% of all e-commerce customers are inactive. That means enormous dormant revenue that can be reactivated with the right strategy.
Our free reactivation potential calculator instantly shows you how much revenue is hidden in your inactive customers. Simply enter your customer data and receive a detailed analysis with ROI forecast for your reactivation campaign.
Studies show: reactivating existing customers is 5-7x cheaper than acquiring new ones. With personalized direct mail, you can achieve response rates of 5-15% — significantly more than email (under 1%).
Industry Benchmarks for Customer Reactivation
Typical metrics by industry — based on e-commerce studies and AutoLetter customer data
| Industry | Dormant % | Reactivation Rate | Avg. Order Value |
|---|---|---|---|
| E-Commerce / Fashion | 40% | 8% | €85 |
| E-Commerce / Electronics | 45% | 6% | €180 |
| Food / Specialty | 30% | 12% | €55 |
| Cosmetics / Beauty | 35% | 10% | €65 |
| Household / Furnishing | 50% | 7% | €150 |
| Sports / Outdoor | 38% | 9% | €110 |
| B2B / Office Supplies | 42% | 11% | €250 |
| Pet Food / Pet Supplies | 25% | 14% | €45 |
Sources: Klaviyo E-Commerce Benchmarks 2024, Shopify Customer Retention Study, AutoLetter Customer Data
How the Reactivation Calculator Works
Get your reactivation potential in 3 steps
Enter Customer Data
Enter your total customer count, dormant customer percentage, average order value and order frequency.
Discover Potential
Instantly see how much revenue is sleeping in your inactive customers and what ROI a reactivation campaign can deliver.
Launch Campaign
Use the recommendations and start your personalized reactivation campaign with AutoLetter.
Why Customer Reactivation via Direct Mail Is So Effective
The Problem: Dormant Customers Cost Revenue
In e-commerce, 30-50% of all customers become inactive after their first order. That's enormous potential that most retailers leave on the table. While new customers require expensive acquisition (CAC of 30-150 EUR), reactivating existing customers can succeed at a fraction of this cost — because these customers already know your brand and product.
Why Direct Mail Outperforms Email
Inactive customers barely respond to emails — the open rate for reactivation emails is under 10%, and many addresses end up in spam. Physical letters are opened by over 90% of recipients and achieve response rates of 5-15%. There's also no spam filter for physical mail, and a high-quality letter signals appreciation.
The Calculation: How We Determine Your Potential
The calculator multiplies the number of inactive customers by the average order value and order frequency to determine the dormant annual revenue. For the ROI forecast, we use industry-specific reactivation rates and factor in campaign costs (number of letters x cost per letter). The break-even rate shows you from which reactivation rate your campaign becomes profitable.
Best Practices for Successful Reactivation Campaigns
The most successful reactivation campaigns combine personalization, timing and a clear incentive. Address the customer personally, mention their last purchase behavior and offer an exclusive benefit. The optimal timing is 6-12 months after the last order. AutoLetter automates all of this — from segmentation to dispatch.
Frequently Asked Questions About Customer Reactivation
When is a customer considered inactive?
What is a typical reactivation rate for direct mail?
What does a reactivation campaign with AutoLetter cost?
Is postal reactivation GDPR compliant?
How quickly do I see results after sending?
Ready to Reclaim Dormant Revenue?
Start your reactivation campaign with AutoLetter now. Personalized direct mail, fully automated. No subscription — Pay per Use.
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