The #1 channel for e-commerce direct marketing

AutoLetter — Automated Direct Mail That Converts

Connect your online store and send personalized letters automatically. Higher response rates than any digital channel.

Set up in minutes
Up to 8% response rate
Avg. 6.9x return
Fully GDPR compliant
EU server location
Built in Austria

Already used by over 50 online retailers

ShopifyWooCommerceMagentoBillbeeREST APICSV

Why Direct Mail makes the difference

Digital Channels
↓ Declining
Digital ad ROI
  • Newsletter open rates keep dropping
  • Cost per click rises every quarter
  • Ad blockers prevent delivery
  • Algorithm changes reduce reach
  • Tracking restrictions hinder retargeting
Direct Mail with AutoLetter
Up to 12x
Return per euro spent
  • Physical mail is almost always opened & read
  • No competition for attention in the mailbox
  • Tactile impression stays present for weeks
  • Legitimate interest — no opt-in needed (Art. 6.1f)
  • Fully automated from day one
How it works

Automated direct mail in 3 simple steps

1

Connect your shop

Link Shopify, WooCommerce, or other platforms and set triggers: cart abandonment, customer inactivity, or custom rules.

2

Design your campaign

Use ready-made design templates or create custom layouts in the visual editor.

3

Send automatically

AutoLetter handles printing, enveloping, and shipping. Track all results live in the dashboard.

Everything you need for successful direct marketing

AutoPrint

Your campaigns go to print within 24 hours — no manual work required.

AutoImport

Customer data flows from your shop system into AutoLetter in real time.

AutoTarget

Build audiences based on order history, region, and product preferences.

Analytics

Track response rates, conversions, and ROI in one central dashboard.

API-First

Connect AutoLetter to existing systems and workflows via REST API.

Templates

Start with ready-made layouts or design your own in the visual editor.

Use Cases

Automated campaigns for every occasion

Welcome Campaign

+52%First order value

Welcome new customers with a personal letter and exclusive offer.

Reactivation

1,247%ROI

Win back inactive customers with personalized reactivation letters.

VIP Program

+85%Retention

Reward your best customers with exclusive print offers.

Birthday Campaign

67%Redemption rate

Automatic birthday letters with a personal coupon.

Seasonal Campaign

+156%Revenue increase

Seasonal offers by mail for Christmas, Black Friday & more.

Seamless Integration into your workflow

AutoLetter connects with your existing tools and automates the entire process.

Data Sources
Shopify
WooCommerce
API
CSV-Import
AutoLetter
Automation
Delivery
DHL
Austrian Post
Tracking
Analytics
Transparent Pricing

Simple, fair pricing

Including printing, enveloping, and postage. No hidden fees.

Starter

0.95per letter

An easy entry into print marketing for your online store.

  • Up to 1,000 letters/month
  • 1 shop integration
  • Standard templates
  • Email support
  • Basic analytics
Start for free
Most Popular

Professional

0.99per letter

For ambitious stores running multiple campaign types in parallel.

  • Up to 10,000 letters/month
  • Unlimited integrations
  • Custom templates
  • Priority support
  • Advanced analytics
  • A/B testing
  • API access
Try 14 days free

Enterprise

Custom

Custom solution for businesses with high letter volumes.

  • Unlimited letters
  • Dedicated account manager
  • Custom integration
  • SLA guarantee
  • White-label option
  • Custom pricing
Contact us
ROI Calculator

Calculate your Return on Investment

Find out how profitable automated direct mail with AutoLetter can be for your business.

Your Parameters

500
1005.000
80 €
20 €500 €
5%
1%15%

Your Results

Shipping costs475 €
Responses25
Expected revenue2.000 €
Profit1.525 €
Return on Investment
321%
Start for free now

What our customers say

Since using AutoLetter, our cart abandonment recovery improved by 340%. The physical letter simply makes the difference.
Markus W.
Head of Marketing, Fashion E-Commerce
The Shopify integration was done in 5 minutes. We now send personalized letters automatically - zero manual effort.
Sandra K.
Founder, Beauty Online Store
Our reactivation campaign by letter returned multiples of the invested budget. That would have been impossible with email.
Thomas L.
E-Commerce Manager, Sports Retail
3–8%
Avg. response rate
24h
Trigger to print
6 countries
Shipping reach

Frequently Asked Questions

What exactly does AutoLetter do?
AutoLetter connects to your online shop (e.g. Shopify or WooCommerce) and sends fully automated, personalized letters based on triggers like cart abandonment or customer inactivity — from printing to delivery.
Why does direct mail outperform email?
A physical letter lands directly in the mailbox, not the spam folder. That leads to significantly higher attention. AutoLetter users report response rates between 3% and 8%, while email campaigns rarely exceed 1-2%.
What does it cost to send a letter?
The Starter plan is €0.95 per letter including printing and postage. The Professional plan is €0.99 and adds features like A/B testing and advanced analytics. Enterprise customers receive custom pricing.
Which shop systems are compatible?
AutoLetter currently offers direct integrations with Shopify, WooCommerce, Magento, and Billbee. Any other system can be connected through the REST API.
How long from trigger to delivery?
Once a trigger fires, the letter goes to print within 24 to 48 hours. Delivery via DHL or Austrian Post then takes 1 to 3 business days.
Is sending letters privacy-compliant?
Yes. Direct mail falls under legitimate interest per Art. 6(1)(f) GDPR and does not require prior opt-in like email campaigns. All data is processed exclusively on European servers.
Is there a way to test AutoLetter first?
Yes, you can sign up for free and run a small test mailing to experience the platform in action before choosing a plan.
What return on investment can I expect?
Results vary by industry and campaign type. Reactivation campaigns often return multiples of the invested budget, and welcome campaigns noticeably boost average first order value. Use our ROI calculator above for a personalized estimate.

Launch your first automated letter campaign

Connect your shop, pick a template, and let AutoLetter handle the rest — printing, shipping, and tracking included.

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Free and cancellable anytimePrivacy

GDPR compliant
Over 5,000 subscribers