Direct Marketing Fundamentals - Foundation for Successful Advertising Campaigns

The marketing world is facing a paradigm shift. Physical direct mail achieves 25 to 30 times higher response rates than emails and generates an ROI of 112% – more than double that of digital campaigns.

Creating a GDPR-compliant sales letter is easier than ever in 2025 - if you know the current legal framework. Postal direct mail remains a highly effective marketing tool under the General Data Protection Regulation.