Marketing Automation - Optimize Processes and Save Time

Multichannel sellers operate on Amazon, eBay, Etsy, and their own shop — but on marketplaces, the customer belongs to the platform, not to you. Billbee aggregates all order data in one place. This guide presents 5 automated letter campaigns that leverage this data advantage: from brand building with marketplace customers to cross-channel reactivation and VIP programs that factor in total revenue across all channels.

70% of all shopping carts are abandoned – these are customers who were already ready to buy. While email retargeting gets lost in cluttered inboxes, automated direct mail achieves an 8x higher conversion rate. With AutoLetter's Shopify integration, every abandoned cart automatically becomes a personalized letter.

Email alone is no longer enough. 95% of all physical letters are opened, they stay in the household for 17 days, and achieve a 37x higher response rate than emails. This guide shows you 5 automated letter campaigns that every Shopify store should set up - from thank-you letters to customer reactivation to seasonal campaigns.